WAKO — Global Identity & World Championship Brand Launch
A New Era for Global Kickboxing The world governing body of kickboxing trusted us to design a unified global identity worthy of the sport’s international scale. From visual strategy to championship branding, we engineered a system built for broadcast clarity, federation consistency, and global recognition — officially launched at the World Championships in Abu Dhabi.
A Unified Global Rebrand for the World Governing Body
WAKO’s new global identity was engineered from the ground up to unify every continent, federation, and event under one modern visual system. A redesigned brand built for international recognition — clear, powerful, and ready for global broadcast and top-tier sponsorship.
Built for the World Stage. From championship branding to federation communications, every asset now follows one consistent identity framework — ensuring WAKO looks aligned, elite, and instantly recognisable across all countries, disciplines, and events. No inconsistencies. No legacy overlap. One global standard.
Website Design , Branding
30th May 2025
Creation & Deliverables
The new WAKO global brand was unveiled to worldwide recognition — rolled out across continents, official federation channels, documentation, broadcasts, and the World Championships in Abu Dhabi. A unified identity now visible across every major touchpoint of international kickboxing.
Built for a Global Mission A world governing body requires a world-class brand system. We engineered a modern identity designed for international events, broadcast clarity, digital expansion, and cross-federation alignment — a visual language capable of standing alongside Olympic-level sport.
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