Year
2025
Client
WAKO
Category
Portfolio
Product Duration
1-2 WEEKS
When WAKO, the world governing body of kickboxing, launched the WAKO Premier League — a new elite K1 kickboxing circuit — they turned to 281Sport to create a visual identity and sponsorship strategy that could match the scale of the vision.
We delivered a world-class brand identity, deck design, and campaign framework built to attract top-tier sponsors and global recognition.
Full logo design + brand identity — built for impact, sport prestige, and cross-platform use
Sponsorship pitch deck — designed to communicate commercial potential, Olympic trajectory, and global appeal
Visual language — striking layouts, typography, and athlete-first imagery to position WAKO Premier League as the strongest K1 league in the world
Messaging & positioning:
Backed by WAKO and WAKO-PRO — governing bodies with global legitimacy
3-year international circuit — exclusive to WAKO members
Olympic-level credibility — K1 Kickboxing shortlisted for LA2028 Games
Broadcast and digital reach for global partners
Sport meets entertainment — built for spectators, sponsors, and growth
Built to Dominate:
The WAKO Premier League now stands as the flagship product for elite kickboxing, combining competition, global media, and Olympic-level structure — all powered by a clean, unified brand.
🎯 World’s top fighters.
🌍 Global stage.
🚀 Olympic-level opportunity.
