Year
2023
Client
Irish Taekwon-Do Association
Category
REBRAND
Product Duration
2-3 Months
From federation-wide media kits to bold social content templates — we transformed ITA’s national presence into a world-class visual system.
✅ Unified branding across 60+ clubs
✅ Designed for instructors, parents, and youth recruitment
✅ Templates used for events, announcements, and campaigns
✅ Built for long-term recognition, retention, and scale
“This wasn’t just a redesign. It was a repositioning of a legacy organization to lead for the next decade.”
We delivered a full visual overhaul, including:
A bold new federation identity (logo, typography, color system)
Instructor recruitment packs and launch campaign graphics
Social templates and announcement frameworks
National leadership campaign: “Future Leaders Start Here”
Unified tone and design rules across all formats
From media kits to mobile-first social assets — everything was crafted to be fast, scalable, and federation-grade.
The result was a cohesive national brand ready to lead from the front.
Instructor recruitment surged, parent engagement increased, and for the first time — ITA had a design system worthy of its legacy. This project turned fragmented visuals into a growth engine, positioning ITA as a modern, organized, and elite Taekwon-Do body across Ireland.
